It’s kind of like boot camp, only without the boots, the camp or the menacing drill sergeant. Earn Your Stripes™ is a website worth checking out for its superior functionality, which includes loads of flash animation and exciting videos. It’s also worth checking out for the interactive playbook, an exclusive place where kids (and okay, adults, too) can take quizzes, track their accomplishments, and most importantly, earn stripes for special rewards.
Working in tandem with an advertising agency, Source Nine programmed the back-end for the playbook. By creating a dynamic administration tool, we gave Kellogg Company’s advertising agency the ability to self-manage each participant’s stripes and rewards, as well as continually update quizzes and challenges. So kids will never stop earning their stripes. And Kellogg Company will never stop saving time and money.