There’s nothing like earning a free flight to the Caribbean. Or Hawaii. Or Italy. Or Gary, Indiana. (Hey, we said it was free.) Through a special Kellogg Company online sweepstakes, programmed by Source Nine, customers had the opportunity to enter for a chance to win AAdvantage miles through American Airlines each day. By referring their friends to the sweepstakes, customers were also given additional entries to improve their odds of winning. Kellogg Company processed the winners and notified them quickly and conveniently via e-mail.
Together with Kellogg Company and its advertising agency, Source Nine was able to ensure that the American Airlines sweepstakes took flight on time and on budget.