For those who love going to the movies but hate the high prices, Keebler® and Fandango® treated 25 lucky individuals each day to the free flick of their choice (from the critically acclaimed to the floppiest of flops).
Working with Source Nine, Keebler developed an exclusive online sweepstakes whereby participants had the opportunity to snag four free movie tickets via redeeming promotional codes on specially marked Cheez-It® boxes. Instead of redeeming their tickets through Fandango, winners could also download and fill out a form for mail-in rebate.
The Get Your Own Box Office sweepstakes may not have won any Academy Awards®, but thanks to the back-end programming support of Source Nine, this sweepstakes became another smash hit for Keebler and the Kellogg Company.
® Kellogg Company
® Academy Awards © The Academy of Motion Picture Arts and Sciences