One might say that NASCAR followers put the fan in fanatical. One might say that NASCAR followers know the name Terry Labonte. One might also say that NASCAR followers, like most of us, probably enjoy their cereal with milk.
So what do NASCAR, Kellogg’s, got milk® and Terry Labonte have in common anyway? They all represent high-speed, high-visibility and high-tech. Best of all, these elements are perfectly and seamlessly blended together through the interactive Kellogg’s Racing website. Rebuilt by Source Nine, the site includes news and schedules from the racing world, games, special promotions, and even allows visitors to take a 360-degree spin around the car. It’s enough to make the hearts of Kellogg’s racing fans, well, race.
As crew chief Jim Long said, “We can’t wait to take Kellogg’s back to the victory lane.” Thanks to Source Nine, the Kellogg’s Racing site does just that — on the web.
got milk?® The National Milk Processor Promotion Board
Kellogg’s® Kellogg Company