Orville_RedenbachersThere’s nothing like the partaking of perfectly popped popcorn. (Go ahead, say that five times fast.) Alliteration aside, popping with perfection is also key to attracting continued interest in Orville.com. (Enter Source Nine.)

ConAgra Foods selected Source Nine (and partner B+A, Inc.) to retool Orville Redenbacher’s website with the goal of enhancing the online experience of popcorn junkies and perfectionists everywhere. Source Nine’s programming expertise behind the Pirates and Blockbuster promotions not only added further pizzazz, but also generated plenty of lasting buzz.