Kellogg Company recognizes that media relations is an important communications tool. But while gaining valuable, outside endorsements through the media is essential, managing contacts and tracking results can be time-consuming and challenging, especially when using an outdated, paper-based system.
To replace the paper-based system, Source Nine created a fast and straightforward intranet application. This fully automated contact management system provides Kellogg Company employees with an application to track media relations activities, as well as routinely sends reminders for key, upcoming events. Along with ease of use, the system also delivers comprehensive historical reports that previously weren’t available.
With the Source Nine tracking application behind them, the media relations department has significantly improved its workflow, saving both time and money. Now that’s a news story everyone at Kellogg Company will want to read all about.